Press
Release
Doing
the right thing pays. Forty year old mom wins fitness challenge
and gets cheque for $10,000!
The
quest for health and fitness just got a boost…
Vancouver,
B.C. - June 20, 2011: Local Vancouver entrepreneur and creator
of The Core Challenge, Oswaldo Koch said: " Rising
health care costs due to obesity, back pain, and lack of
physical fitness can only be addressed at the individual
level. Anybody can make small, daily changes on the road
to fitness and health. The real change comes from the individual."
The
government certainly has billions of reasons to take a more
proactive stance on health care and prevention but can real
change come from there? It's doubtful. They are still stuck
working with a system where the bulk of the dollars goes
to a beat up health care system and band aid solutions -
drugs, surgeries etc. rather than the promotion of a healthy
lifestyle.
More
and more companies are integrating health and wellness programs,
and realizing some success, and yet health care costs and
costs due to lost productivity continue to rise. (Here are
some highlights of the new report entitled Obesity in Canada:
Obesity cost the Canadian economy somewhere between $4.6-billion
and $7.1-billion a year. Those costs are split pretty evenly
between direct health-care costs and indirect costs such
as lost productivity of people unable to work either because
of disability or because they are unable to find employment
due to discrimination.)
Conversely,
Chiho Harrison from Chilliwack BC, was presented with a
$10,000 cheque last week for achieving optimal fitness in
100 days. Harrison competed in The Core Challenge
2010, a series of physical and mental fitness exercises
engaging individuals to maximize their performance in tests
of discipline, kindness, respect, strength, and endurance.
The foundation of The Core Challenge is Master
Moves, a simple and highly effective fitness program
for core muscle development that can be practiced anywhere
and anytime!
After
more than 15,000 people voted online for the 5 finalists
in The Core Challenge, the 40 year old dedicated
mother was declared the winner with more than 3500 votes!
Judges of the finalists considered a number of factors including
before & after pictures, success stories, dedication
to Fitness Best Practices, discipline - for following the
program for 100 days, and for giving back/paying it forward
to the community through The Coins for Kindness Campaign.
Oswaldo
Koch said: "Chiho is a deserving winner. Chiho has
built up an excellent fitness level and in the process has
inspired hundreds of people to learn the practice of taking
responsibility for their health and investing in their wellbeing
simply by combining exercise (the Master Moves
Core Training System) with a healthy practical nutritional
program that anyone and everyone regardless of age can follow
successfully!
Koch
is a success story himself, having appeared on the hit Canadian
TV show, Dragons Den, and the Shopping Channel over 40 times
with his revolutionary core fitness system. Master
Moves and The Core Challenge, are
Koch's answer to spiraling health care costs. True fitness
and wellness must start at the core and Master Moves
is a system that individuals and corporations can very simply
and cost effectively adopt to improve their core strength
and flexibility which leads to people being more active,
energetic and productive!
All
contestants in The Core Challenge receive
a one year membership to an online Personal Coaching Program,
the book 100 Best Practices of Highly Successful People,
a tracking manual and training tools. The Core Challenge
requires a 100 day commitment to learn and adopt 100 Best
Health and Fitness Practices. Although there is only one
$10,000 winner, the emphasis is on creating as many 'Be
The Best You Can Be' winners as possible.
|
Chiho
Harrison
Winner of The Core Challenge 2010
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About
OK Initiatives, Inc.
OK Initiatives envisions optimal global
fitness, and the achievement of high productivity through
the use of The Core Challenge and the Master Moves Core
Training system. Master Moves uses simple, affordable and
portable tools that facilitate a rotation movement, effecting
elongation and compression of all the abdominal and back
muscles simultaneously and in alignment. These natural and
focused moves, performed in a standing position, strengthen
and condition the 'core', creating that strong foundation
required for all activities and achieving perfect posture.
For more information please visit www.mastermoves.com
Contact:
Darrell
Ross
Director of Marketing and Operations
OK Initiatives, Inc.
604-742-1120 email: darrell@mastermoves.com
To
learn more details about The Core Challenge, please visit
www.thecorechallenge.com
